Environmental principles are becoming increasingly important in the corporate world and the latest news of a collaboration between Sony Pictures and Sony DADC (Digital Audio Disc Corporation) is no exception. The exercise is to show once again that Sony as a corporate entity is interested in environmental issues and its constituent businesses are striving to find eco friendly methods of manufacturing and production.
Sony DADC and Sony Pictures have announced in Germany that they are to release a collection of 10 DVD’s that will be completely carbon neutral. The carbon neutral collection will be available through the online retailer Amazon. The establishment and verification of the carbon neutral collection will be carried out by renowned climate protection organisation myclimate. Based in Switzerland myclimate has assessed the greenhouse gas emissions of the DVD collection and will be carrying out measures such as tree planting to offset the manufacturing process.
Michael Trinkl, Customer Services Manager at Sony Pictures was eager to point out that the creation of this carbon neutral DVD collection was both a step towards carbon neutrality in the media industry as well as a reaction to customer demands; stating that the green collection “acknowledges that environmental considerations influence a large and growing community amongst our customers”. The collection will include some of Sony Pictures leading titles such as Life of Brian, the DaVinci Code and Erin Brockovich.
Sony DADC has been promoting eco friendly principles for some time; most notable is the Bend it Green packaging that drastically reduces the environmental impact of DVD packaging. Bend it Green can be manufactured from 100% recycled materials, contains no plastic and provides carbon footprint savings of more than 25% in comparison with an equivalent DVD box. With a fully printable surface it uses a variety of eco friendly inks and glues. The packaging hopes to provide all of the benefits of sustainable packaging without sacrificing the end product.
Maria Bauer Environmental & Sustainability Officer and Sony DADC was pleased that with “Sony Pictures and myclimate we [Sony DADC] have developed a high quality, low cost, carbon neutral DVD collection.” Seemingly the drive towards a greener home entertainment industry is underway.
